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Killian Wells, Founder/Perfumer
People of all ages are longing for the analog comfort of simpler times; even Gen-Z is embracing a mashup of retro culture from the 80s, 90s, and Y2K. My favorite episode of Black Mirror is “San Junipero” where the characters engage in “immersive nostalgia therapy”. That’s what I strive to offer from Xyrena: multisensory escapism through fragrance, retro packaging, and overall brand ethos.
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