Sweet, metallic and acidic. While instant photos have made a comeback in recent years, the chemicals used in film production have changed, and thus the treasured classic scent has disappeared. Desperate for a virtual time capsule of the official scent of photography before real-world samples were rendered unviable, Xyrena's Killian Wells collaborated with perfumer Carlos Torres to create Shutter™, the first and only fragrance of its kind. Deadstock instant, 35mm, and medium format films from decades past (1981, 1998, 2001, 2006-2009) were sourced from around the world and used as reference; some had sat at room temperature, and others were kept in refrigerated storage for years. The collective aroma of the various films olfactory qualities inspired Shutter's formula, which includes ingredients like acetic acid & camphor, historically used in both perfumery and photography applications. Shutter captures the essence and excitement of opening a new pack of instant film or sniffing a fresh film canister. The fragrance also conjures memories of other analog favorites like VHS video, cassette tapes, and vinyl records. Strike a pose and click Shutter to capture a throwback like no other perfume can develop. 

As a house that believes fragrance has no gender, Xyrena's MASC is both literal and ironic. While we stand by our universal unisex labeling practice, we've had many requests to release what consumers have historically come to expect a mainstream masculine fragrance should be. So in true Xyrena "olfactory rebel" fashion, we've done just that but amped it up with a blast of alpha-dog power and longevity. If gender conformity (or non-conformity for daring females) is your kink, then MASC is the fragrance for you. Is you've been tirelessly searching for a timeless, woodsy signature scent that'll instantly tell people, "I'm a dude" with just one whiff, then in the words of 80's rock band Survivor, "The search is over." We've taken some of our favorite masculine notes and created a sexy, crisp, clean, versatile scent that can easily be worn both day and night for any occasion - whether it's to (or from) the gym, throwing back a few brewskies at your favorite sports bar, or pickup up a hot date in your Lamborghini. Top notes include juicy mandarin, red berries, and fresh peppery basil with heart notes of herbaceous woody (i.e. manly) florals over a base of rich musk and cedar. We can't promise MASC will turn you into an action star, but it'll definitely increase your odds of getting some. The only thing fragile about MASC is the bottle it comes in.