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While price has almost always dictated the accessibility of luxury goods, Verified™ by Xyrena® is quite literally the most exclusive fragrance for the digital era—even the highest net worth isn’t enough to afford it.
Verified is a unisex perfume conceived by Xyrena’s Killian Wells (@KillianWells) not for the masses but rather for the elite few who are verified celebrities and public figures with the instantly recognizable blue checkmark on their social media profiles, such as Twitter, Instagram, and Xyrena’s own GlamTube™—roughly, only 0.004% of the world’s population. Xyrena employs its own verification process at Xyrena.com/verify to unlock the exclusive power to purchase and wear Verified.
Given that a large number of verified individuals are millennials and Gen Z, Killian chose to make the scent vaguely familiar to wearers by pulling notes from some of the most popular mainstream fragrances released over the past two decades so that it universally resonates with those who grew up anywhere from the late ’90s to today. Verified opens with crisp top notes of watermelon and sparkling grapefruit with a hint of spicy pink pepper. It evolves into refreshing middle notes of green leaves and ozone reminiscent of dewy grass after a rainfall, all built upon a comforting warm base of white musk, birch wood, cedar, and sandalwood. Visually, the juice itself is a light hue of verified blue, and the bottle bears a minimalist verified decal.
Formulated to be a sexy, fresh, young scent with plenty of sillage and longevity in every spray. Everyone will know you’re Verified both on and offline with this sweet smell of validation.
Verified is limited to one bottle per order.
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