HELLO, WE’RE XYRENA
We’re very proud and excited to announce the launch of Xyrena, a defiant cosmetics startup that includes the world’s first celebrity-partnered on-demand perfumery. We’re fusing the upscale quality of niche fragrance houses with the added personality of celebrity curation. We also have a portfolio of crazy signature fragrances on their way.
With Xyrena, we’re putting a millennial spin on the world of fragrance – consider us the olfactory rebels. The perfume industry has been static for decades so we felt it needed just this kind of coup de pied dans le cul. It wasn't easy creating a business infrastructure which goes against everything “the majors” stand for, but we're doing it. And don't think Xyrena is just a fragrance house, we also have some revolutionary cosmetic products in development.
We're not the “Amazon Prime” of parfum (quality takes time) and we're not a value brand but whatever your personality, we're confident we'll have something for you. We promise to deliver old-school quality with new-school sensibility and an IDAF attitude in pursuit of creative advancement in everything we do.