Don't think fragrance is a fit for your business? Think again.
Xyrena's unisex products aren't the boring offerings you'd expect to find in department stores.
From the bottle to the packaging and the “juice” inside, our fragrances tell a story and take wearers on a nostalgic journey through the power of scent memory and physical presentation.
All of our products are certified cruelty-free and vegan by Leaping Bunny and PETA’s Beauty Without Bunnies program.
Warning: Bragging ahead...
We’re a young but rapidly growing brand. Our products have been featured by CNN, MTV, Cosmopolitan, Allure, Mashable, and countless other outlets. Celebrities like Trixie Mattel, Missy Elliott, Mara Wilson, Manny MUA, Mia Malkova, and Michael Sam regularly share Xyrena products on social media. Our CEO Killian Wells was named Hollywood Tastemaker of the Year (2018 Taste Awards) and dubbed ‘the punk perfumer’ and ‘Damien Hirst of perfume’ by The Telegraph.
Something for everyone
CLICK A TAB BELOW. WE'LL GIVE YOU A NEW REVENUE STREAM.
At just 14 years old, Xyrena's CEO Killian Wells was the youngest official Funko retailer in the early 2000's, and even received a personal tour of the original Snohomish, WA headquarters from founder Mike Becker. Killian has brought his lifelong passion for retro pop culture and many of Funko's business philosophies to Xyrena.
Our entire line can easily sit alongside toys, comics, records, and other collectibles like Funko Pop! Vinyl. We can help you with a point of purchase design as simple as a counter display to an elaborate mini-Blockbuster, guaranteed to deliver traffic and conversions.
One unique offering particularly for record stores is Shutter, the official scent of photography. Shutter™ was created to smell like analog film (instant, 35mm, medium format), but is also reminiscent of other beloved analog formats like vinyl, VHS video, and cassette. Check out our XYRENA x YOU page for information about using environmental scenting to make your store smell analog.
Xyrena’s fragrance line includes some of the most unique gourmand scents in the world – perfect for candy lovers. Offer your customers confectionary favorites like Hellanut™ (our unofficial Nutella scent), Killian’s Milk & Cookies™, Space Cake™ (the scent of cannabis-infused yellow cake), and Cinemaniac™, a hyper realistic movie theater accord of buttered popcorn, cola, hot pretzels, and red licorice.
Xyrena created the first and only authentic new shoe fragrance on the market, and it’s already been featured by Playboy and Complex, with Finish Line tweeting about it. Sneakerhead™ (formerly Factory Fresh) is available in two versions – a 1.7 oz. alcohol-based unisex perfume in our trademark packaging (made to resemble a shoe box), and a 3 oz. water-based room, body, and shoe renewal spray in a durable plastic bottle. The perfume version is perfect for diehard shoe fanatics, and the less expensive (but still highly concentrated) multi-use spray makes a great impulse product to offer at the register.
Offer your customers Shutter™: the official scent of photography. We sourced deadstock instant, 35mm, and medium format films from decades past (1981, 1998, 2001, 2006-2009) as reference to create this fragrance. Shutter is the perfect gift for photographers of all skill levels and those who shoot digital but miss the sweet, metallic, and acidic scent of analog. Shutter is also reminiscent of other analog favorites like VHS video, cassette, and vinyl. Check out our XYRENA x YOU page for information about using environmental scenting to make your store smell like film.
Xyrena's Reefer Madness® Collection is the first and only line of luxury fragrances inspired by specific cannabis strains and terpene profiles. We own the federal trademarks to the top strain names, offering Blue Dream®, OG Kush®, and Space Cake™. Consider providing your high-end dispensary customers with Reefer Madness fragrances for an additional revenue stream.
Xyrena just released Glamboo®, a versatile all-in-one toner, primer, setting, and finishing spray which combines the power of innovative cosmetic ingredients and advanced naturals like bamboo, coconut water, beet sugar, caffeine, aloe vera, tapioca, and cucumber. Check out its numerous uses and benefits here. Just like our award-winning perfume cases, Glamboo’s holographic packaging stands out anywhere you put it.
Beauty retailers can benefit immensely from carrying Xyrena’s entire line of fragrances and cosmetics, as our brand appeals to a diverse demographic. Bring new customers into your store by appealing to the growing demand from both men and women for edgy, rebellious cosmetics.
Our signature Parfum de Sommeil (sleep perfume) Cloud No. 9™ is a contemporary take on aromatherapy featuring a calming cocktail of genuine lavender, orange, ylang-ylang, roman chamomile, eucalyptus, and silver birch tar essential oils plus vanilla, oud, and Iso E super for a full-bodied modern scent. Offer your customers Cloud No. 9 scenting as a complimentary upgrade to a spa treatment. Leave a sample size sprayer on their pillow for the best sleep of their life, and sell full size bottles at your front counter or gift shop.
Our official scent of summer, Pool Boy™, is a great way for hospitality businesses to make any location a tropical getaway 365 days a year. We can also provide environmental scenting for your lobby or any other location. Check out our XYRENA x YOU page for more information.
We Think Outside The Bottle.
In 2016 we won both Best New Brand and Best New Design & Packaging at the Pure Beauty Awards in London.
To create our VHS-inspired cases (dubbed XHS for Xyrena Happy Scents) we partnered with the same American factory that made the clamshells for Disney & Fox in the 80's. We started with an original VHS case mold and added a custom thermoformed cavity to snugly fit our signature Hollywood Regency style bottles inside. Each cover art design is inspired by the fragrance inside, and the back panel includes a detailed description of the scent along with the story behind its creation.
DURABLE / WATERPROOF / SHOCKPROOF ✅
MADE TO BE DISPLAYED:
IN STORE ✅
AT HOME/OFFICE ✅
ON SOCIAL MEDIA ✅
Retail Partner Perks
Our goal is to build one of the most extensive retail partnership programs of any brand in our space, with unprecedented perks, tools for success, and personal attention for every customer. We are pursuing this by using technology to effectively streamline the order and fulfillment process so we can focus on our products and customer support.
- Low minimums ($500 USD/order)
- Promotion on our verified social media channels and to thousands of customers on our mailing list.
- Listing on our store locator.
- Opportunities to host in-store events (like product launches and signings) with celebrity influencers from CULY XY (our brand ambassador program).
- The ability to order store-exclusive artwork and package variations. See our Xyrena x You page for customization options (setup fees and minimums may apply).
- Discounted environmental scenting services.
- Complementary retail display (point of purchase) creative assistance
- Press coverage opportunities.
- The ability to offer discounts to our brand ambassadors, which they can view in their member dashboard.
- Regular updates via our exclusive retail partner newsletter.
- US retailers receive reliable shipping via UPS Ground. International retailers receive super-fast (3 day time in transit) air shipping at low rates plus easy customs clearance from our international partner DHL.
Your Retail Partner Portal - Easy Online Ordering & Account Management
- Easy online ordering – browse and shop our site just as you would any other but receive wholesale pricing, and no sales/VAT tax at checkout.
No excel catalogs or manual purchase orders!
- The ability to pay in your local currency.
- The option for US retailers to instantly pay using a secure bank login without leaving our site. International retailers can easily pay via online wire transfer – we have local bank accounts in multiple countries to save you foreign transaction fees.
- Order P.O.P. displays and promotional materials
- The option to clone past orders with one-click for easy restocks.
- Store multiple shipping addresses – one for each store location.
- Paperless PDF proforma invoices.
- Priority sales support with organized history and statuses of all tickets. Email (and optional SMS) alerts when you receive updates.
- Submit update requests for your listing on our store locator.
- Digital marking assets – download high quality original photos and videos to promote Xyrena products across your social media accounts.